{"id":226,"date":"2022-10-13T12:06:29","date_gmt":"2022-10-13T12:06:29","guid":{"rendered":"http:\/\/emarticon.de.w0207d30.kasserver.com\/?page_id=226"},"modified":"2026-07-21T14:35:31","modified_gmt":"2026-07-21T14:35:31","slug":"verhandlungsstrategien-im-einkauf","status":"publish","type":"page","link":"https:\/\/emarticon.de\/en\/strategischer-einkauf\/einkaufsstrategie\/verhandlungsstrategien-im-einkauf\/","title":{"rendered":"Negotiation Strategies"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div class=\"fusion-fa-align-left\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-info fas circle-yes\" style=\"--awb-circlebordersize:1px;--awb-font-size:47.52px;--awb-width:95.04px;--awb-height:95.04px;--awb-line-height:93.04px;--awb-margin-right:27px;\"><\/i><\/div>\n<p>Looking back on more than 25 years of negotiation experience, I don&#039;t immediately think of particularly tough negotiations or spectacular deals. I think of the moments when... <b>suddenly a new opportunity opens up<\/b> has \u2013 because someone <b>the crucial question<\/b> placed, <b>introduced an unusual idea<\/b> or has viewed a deadlocked situation from a different perspective. These experiences have shaped my understanding of negotiation. In my view, good purchasing negotiations are not decided by pressure or the better argument. They arise from <b>clarity<\/b>, careful <b>Preparation<\/b>, <b>Trust<\/b> and the willingness to, <b>new paths<\/b> to allow. From these experiences, the <b>Emarticon negotiation model <\/b>It was developed. It is not a theoretical concept or a rigid method, but a model of thought that summarizes the principles that have proven themselves in many years of project practice.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-mask-url: url(https:\/\/emarticon.de\/wp-content\/plugins\/fusion-builder\/\/assets\/images\/masks\/mask-17.svg);--awb-mask-position: bottom center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none has-mask\"><img decoding=\"async\" width=\"1920\" height=\"2560\" title=\"Clemens Mauer Top\" src=\"https:\/\/emarticon.de\/wp-content\/uploads\/Clemens-Mauer-Top-scaled.jpeg\" data-orig-src=\"https:\/\/emarticon.de\/wp-content\/uploads\/Clemens-Mauer-Top-scaled.jpeg\" alt class=\"lazyload img-responsive wp-image-511\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%272560%27%20viewBox%3D%270%200%201920%202560%27%3E%3Crect%20width%3D%271920%27%20height%3D%272560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/emarticon.de\/wp-content\/uploads\/Clemens-Mauer-Top-200x267.jpeg 200w, https:\/\/emarticon.de\/wp-content\/uploads\/Clemens-Mauer-Top-400x533.jpeg 400w, https:\/\/emarticon.de\/wp-content\/uploads\/Clemens-Mauer-Top-600x800.jpeg 600w, https:\/\/emarticon.de\/wp-content\/uploads\/Clemens-Mauer-Top-800x1067.jpeg 800w, https:\/\/emarticon.de\/wp-content\/uploads\/Clemens-Mauer-Top-1200x1600.jpeg 1200w, https:\/\/emarticon.de\/wp-content\/uploads\/Clemens-Mauer-Top-scaled.jpeg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:var(--awb-typography1-line-height);\">What you can expect on this page<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><ul style=\"--awb-margin-bottom:1.5em;--awb-iconcolor:var(--awb-color5);--awb-line-height:30.6px;--awb-icon-width:30.6px;--awb-icon-height:30.6px;--awb-icon-margin:12.6px;--awb-content-margin:43.2px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Proven strategies for successful purchasing negotiations.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">The most common thinking errors \u2013 and how to avoid them.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Why interests are more important than positions.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>How to recognize the right time to negotiate.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>The Emarticon negotiation model \u2013 seven principles from 25 years of project experience.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-fixed nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-bottom:0px;--awb-background-image:linear-gradient(180deg, hsla(var(--awb-custom_color_1-h),var(--awb-custom_color_1-s),var(--awb-custom_color_1-l),calc(var(--awb-custom_color_1-a) - 50%)) 0%,hsla(var(--awb-custom_color_1-h),var(--awb-custom_color_1-s),var(--awb-custom_color_1-l),calc(var(--awb-custom_color_1-a) - 50%)) 100%);;--awb-background-size:cover;--awb-flex-wrap:wrap;background-attachment:fixed;\" data-bg=\"https:\/\/emarticon.de\/wp-content\/uploads\/AdobeStock_313151460-scaled.jpeg\" data-bg-gradient=\"linear-gradient(180deg, hsla(var(--awb-custom_color_1-h),var(--awb-custom_color_1-s),var(--awb-custom_color_1-l),calc(var(--awb-custom_color_1-a) - 50%)) 0%,hsla(var(--awb-custom_color_1-h),var(--awb-custom_color_1-s),var(--awb-custom_color_1-l),calc(var(--awb-custom_color_1-a) - 50%)) 100%)\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator slant fusion-section-separator-1\" style=\"--awb-spacer-height:50px;--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;--awb-divider-height:50px;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;--awb-margin-bottom:80px;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-slant-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\" fill=\"rgba(249,249,249,1)\"><path d=\"M0 100 L0 0 L100 0 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-reading-box-container reading-box-container-1 fusion-animated\" style=\"--awb-title-color:var(--awb-color8);--awb-margin-top:0px;--awb-margin-bottom:20px;\" data-animationtype=\"fadeInDown\" data-animationduration=\"0.5\" data-animationoffset=\"top-into-view\"><div class=\"reading-box\" style=\"background-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 5%));border-width:1px;border-color:rgba(226,226,226,0);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-desktop-button fusion-tagline-button continue fusion-desktop-button-margin continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:4px 4px 4px 4px\" href=\"https:\/\/emarticon.de\/en\/kontakt\/\" target=\"_self\"><span>Contact Me<\/span><\/a><h2>Would you like to optimize your negotiation results?<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>Contact Me.<\/p>\n<p>I would be happy to offer you the opportunity to discuss your specific situation with me as part of a strategy meeting.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:4px 4px 4px 4px\" href=\"https:\/\/emarticon.de\/en\/kontakt\/\" target=\"_self\"><span>Contact Me<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-section-separator section-separator slant fusion-section-separator-2\" style=\"--awb-spacer-height:5vh;--awb-svg-margin-left:1.92%;--awb-svg-margin-right:1.92%;--awb-svg-margin-left-medium:1.92%;--awb-svg-margin-right-medium:1.92%;--awb-svg-margin-left-small:1.92%;--awb-svg-margin-right-small:1.92%;--awb-divider-height:5vh;--awb-spacer-padding-top:inherit;--awb-sep-padding:0;--awb-svg-padding:0;--awb-svg-tag-margin-bottom:-3px;--awb-sep-svg-display:block;--awb-margin-top:8vh;\"><div class=\"fusion-section-separator-svg\"><svg class=\"fusion-slant-candy\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" width=\"100%\" height=\"100\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\" fill=\"rgba(249,249,249,1)\"><path d=\"M100 0 L0 100 L101 100 Z\"><\/path><\/svg><\/div><div class=\"fusion-section-separator-spacer\"><div class=\"fusion-section-separator-spacer-height\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:1px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:var(--awb-typography1-line-height);\">The Emarticon negotiation model<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-bottom:25px;\"><p>The 7 principles of successful negotiators<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:1px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.6666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:0px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-custom_color_4);--awb-border-color:var(--awb-color1);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color2);--awb-divider-hover-color:var(--awb-color2);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color8);--awb-icon-box-color:hsla(var(--awb-color6-h),var(--awb-color6-s),calc(var(--awb-color6-l) + 10%),var(--awb-color6-a));--awb-toggle-hover-accent-color:var(--awb-color5);--awb-toggle-active-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography3-font-family);--awb-title-font-weight:var(--awb-typography3-font-weight);--awb-title-font-style:var(--awb-typography3-font-style);--awb-title-font-size:var(--awb-typography3-font-size);--awb-title-letter-spacing:var(--awb-typography3-letter-spacing);--awb-title-line-height:var(--awb-typography3-line-height);--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-226-1\"><div class=\"fusion-panel panel-default panel-956f834f4cfa219e1 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_956f834f4cfa219e1\"><a aria-expanded=\"false\" aria-controls=\"956f834f4cfa219e1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-226-1\" data-target=\"#956f834f4cfa219e1\" href=\"#956f834f4cfa219e1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">1. Create clarity<\/span><\/a><\/h4><\/div><div id=\"956f834f4cfa219e1\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_956f834f4cfa219e1\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>I have repeatedly witnessed purchasing negotiations that failed not because of price or arguments. They failed because, from the outset, there was no clarity about what the negotiation was really about.<\/p>\n<p>This happens more often than you&#039;d think. Discussions often focus on terms and conditions, even though the real sticking point is time, security of supply, or long-term risk. As long as these issues remain unresolved, both sides are negotiating the same topic \u2013 but not the same goal.<\/p>\n<blockquote><p><b>Clarity doesn&#039;t come at the negotiating table \u2013 but long before.<\/b><\/p><\/blockquote>\n<p>For me, every successful purchasing negotiation therefore begins long before the first conversation. I want answers to five key questions:<\/p>\n<ul>\n<li>What goals are we pursuing \u2013 and what are their priorities?<\/li>\n<li>What interests lie behind our own goals and demands?<\/li>\n<li>Where do our negotiating options lie?<\/li>\n<li>What realistic alternatives do we have if no agreement is reached?<\/li>\n<li>On what assumptions are our assessments based \u2013 and which of them are reliable?<\/li>\n<\/ul>\n<p>The alternatives are often underestimated. Anyone entering a negotiation without knowing their options is negotiating from a position of dependency. Knowing your options provides security and leads to better decisions.<\/p>\n<p>Clarity, therefore, means far more to me than just good preparation. It means recognizing the true goal behind the demands and mentally structuring the negotiation even before it begins. Only on this basis can negotiation strategy, communication, and tactics achieve their full effect.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3ae346f95455fc0f1 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_3ae346f95455fc0f1\"><a aria-expanded=\"false\" aria-controls=\"3ae346f95455fc0f1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-226-1\" data-target=\"#3ae346f95455fc0f1\" href=\"#3ae346f95455fc0f1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">2. Understanding people<\/span><\/a><\/h4><\/div><div id=\"3ae346f95455fc0f1\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_3ae346f95455fc0f1\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>In many negotiations, an enormous amount of time is invested in figures, contracts, and arguments. It&#039;s easy to forget who ultimately decides: people negotiating with people\u2026<\/p>\n<p>Each party to the negotiation table brings their own goals, interests, and constraints. Some are under considerable time pressure, others have to meet internal targets or justify decisions to superiors. Anyone who doesn&#039;t understand these circumstances will misinterpret many reactions.<\/p>\n<blockquote><p><b>People don&#039;t just make rational decisions \u2013 they make them primarily emotional ones.<\/b><\/p><\/blockquote>\n<p>For me, every good negotiation therefore begins with understanding the person behind the position. These five questions are crucial for me:<\/p>\n<ul>\n<li aria-level=\"1\">What interests and goals truly motivate the other side?<\/li>\n<li aria-level=\"1\">What constraints or conditions influence their decisions?<\/li>\n<li aria-level=\"1\">What expectations and concerns play a role?<\/li>\n<li aria-level=\"1\">Who actually decides \u2013 and who influences the decision?<\/li>\n<li aria-level=\"1\">How can I build trust instead of creating unnecessary resistance?<\/li>\n<\/ul>\n<p>The better I understand the other party, the easier it is for me to identify common interests and potential solutions. Often, simply changing perspective can alter the entire course of a negotiation.<\/p>\n<p>Understanding people, therefore, does not mean seeing through or manipulating them. It means taking their motivations seriously. Successful negotiations don&#039;t arise when positions clash \u2013 but when interests are understood.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5d74149c1711b8494 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_5d74149c1711b8494\"><a aria-expanded=\"false\" aria-controls=\"5d74149c1711b8494\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-226-1\" data-target=\"#5d74149c1711b8494\" href=\"#5d74149c1711b8494\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">3. Prepare strategically<\/span><\/a><\/h4><\/div><div id=\"5d74149c1711b8494\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_5d74149c1711b8494\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>I have yet to witness a successful purchasing negotiation won through improvisation. The best negotiators often appear spontaneous \u2013 in reality, they are usually exceptionally well-prepared.<\/p>\n<p>For me, preparation begins where a good analysis becomes a concrete negotiation strategy. It&#039;s no longer about the &quot;what,&quot; but about the &quot;how.&quot; What levers do I have at my disposal? Which demands are truly important? Where am I willing to compromise, and what scenarios do I need to consider?<\/p>\n<p>Good preparation provides answers to five key questions:<\/p>\n<ul>\n<li aria-level=\"1\">What arguments and levers can advance the negotiation?<\/li>\n<li aria-level=\"1\">Which demands are indispensable \u2013 and where is there room for maneuver?<\/li>\n<li aria-level=\"1\">What objections and reactions from the opposing side are likely?<\/li>\n<li aria-level=\"1\">What roles and powers do the members of our negotiating team have?<\/li>\n<li aria-level=\"1\">How can I prepare for the negotiation so that I can remain capable of acting even under pressure?<\/li>\n<\/ul>\n<blockquote><p><b>Mental preparation is particularly important to me.\u00a0<\/b><\/p><\/blockquote>\n<p>Those who have considered various scenarios before the negotiation react more calmly, flexibly, and confidently in critical situations. This is often where the difference between a spontaneous reaction and a conscious decision arises.<\/p>\n<p>Preparation, therefore, does not mean planning every detail. It creates the confidence to concentrate on the essentials at the crucial moment.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-97e7462a6635c9872 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_97e7462a6635c9872\"><a aria-expanded=\"false\" aria-controls=\"97e7462a6635c9872\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-226-1\" data-target=\"#97e7462a6635c9872\" href=\"#97e7462a6635c9872\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">4. Build trust<\/span><\/a><\/h4><\/div><div id=\"97e7462a6635c9872\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_97e7462a6635c9872\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Over the past 25 years, I have witnessed exceptionally well-prepared negotiations that nevertheless failed to achieve the desired outcome. Not because the negotiation strategy was flawed \u2013 but because the necessary trust was lacking.<\/p>\n<p>For me, trust is not a &quot;soft&quot; factor. It is the foundation of every successful purchasing negotiation. People don&#039;t make decisions solely based on numbers or arguments. They also decide based on whether they trust the other party to honor agreements and act fairly.<\/p>\n<blockquote><p><b>Trust is not created by chance. It is created through behavior.<\/b><\/p><\/blockquote>\n<p>Therefore, I pay attention to five points in every negotiation:<\/p>\n<ul>\n<li aria-level=\"1\">Show genuine interest in the person you are speaking to.<\/li>\n<li aria-level=\"1\">Listen first, then argue.<\/li>\n<li aria-level=\"1\">Address difficult topics openly and respectfully.<\/li>\n<li aria-level=\"1\">Keep your promises and act predictably.<\/li>\n<li aria-level=\"1\">Looking for common solutions \u2013 not for winners and losers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Trust doesn&#039;t mean giving in to everything or avoiding conflict. On the contrary: those who openly address critical issues while remaining respectful often create the foundation for sound decisions.<\/p>\n<p>For me, trust is therefore not a result of a successful negotiation. It is one of its most important prerequisites.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-69ea258809df8ec4e fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_69ea258809df8ec4e\"><a aria-expanded=\"false\" aria-controls=\"69ea258809df8ec4e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-226-1\" data-target=\"#69ea258809df8ec4e\" href=\"#69ea258809df8ec4e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">5. Control the negotiation<\/span><\/a><\/h4><\/div><div id=\"69ea258809df8ec4e\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_69ea258809df8ec4e\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Thorough preparation is a prerequisite for successful negotiations. However, it alone is not enough to achieve the desired outcome. The crucial factor is whether one can actively shape the course of the conversation. Those who merely react to demands, arguments, and objections cede control to the other side.<\/p>\n<p>For me, guiding a negotiation doesn&#039;t mean dominating the conversation. It means providing structure, listening attentively, and actively moving the process forward.<\/p>\n<blockquote><p><b>Effective negotiation arises from clarity \u2013 not from volume.<\/b><\/p><\/blockquote>\n<p>During the negotiation, I therefore pay particular attention to five points:<\/p>\n<ul>\n<li aria-level=\"1\">Keep the agenda and time frame in mind.<\/li>\n<li aria-level=\"1\">Gather information and clarify motives by asking targeted questions.<\/li>\n<li aria-level=\"1\">Summarize what you have heard to avoid misunderstandings.<\/li>\n<li aria-level=\"1\">Consciously set demands and anchors instead of giving in prematurely.<\/li>\n<li aria-level=\"1\">Develop new options and exchange concessions, not give them away.<\/li>\n<\/ul>\n<p>Listening is often underestimated. Those who talk too much learn little about the other side&#039;s actual room for maneuver. Questions, pauses, and concise summaries, on the other hand, help to refocus the negotiation on the essentials and reveal potential solutions.<\/p>\n<p>For me, therefore, managing negotiations means always knowing where the negotiation stands, which points are still open, and what the next sensible step should be. This way, even a difficult conversation becomes a structured process \u2013 even when positions are far apart or emotions run high.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5082f073cb37bee15 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_5082f073cb37bee15\"><a aria-expanded=\"false\" aria-controls=\"5082f073cb37bee15\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-226-1\" data-target=\"#5082f073cb37bee15\" href=\"#5082f073cb37bee15\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">6. Recognizing the turning point<\/span><\/a><\/h4><\/div><div id=\"5082f073cb37bee15\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_5082f073cb37bee15\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>In difficult negotiations, there is often a moment when the dynamics change. New information comes to light, priorities shift, or the other side signals a willingness to move forward for the first time.<\/p>\n<blockquote><p><b>Those who overlook this turning point often miss the best chance for a solution.<\/b><\/p><\/blockquote>\n<p>You can&#039;t force the right moment \u2013 but you can prepare for it. For me, that means staying attentive throughout the entire purchasing negotiation and not rigidly sticking to my own script. I pay particular attention to the following signals:<\/p>\n<ul>\n<li aria-level=\"1\">The opposing side asks new questions or changes its argumentation.<\/li>\n<li aria-level=\"1\">A previously firm position is now being formulated more cautiously.<\/li>\n<li aria-level=\"1\">Time pressure, internal constraints, or new decision-making processes become apparent.<\/li>\n<li aria-level=\"1\">After a break, other options suddenly emerge.<\/li>\n<li aria-level=\"1\">A dead end forces both sides to reassess their previous positions.<\/li>\n<\/ul>\n<p>In negotiations, such a window of opportunity is referred to as a &quot;window of opportunity.&quot; It is crucial not to confuse it with giving in prematurely. Anyone wishing to seize this moment must know which solution is viable, which concessions are possible, and what they expect in return.<\/p>\n<p>Often, consciously slowing down the pace helps: asking questions, allowing for a pause, summarizing interim results, and developing options before evaluating them. Sometimes, the turning point occurs precisely when there is no immediate reaction.<\/p>\n<p>Recognizing the right moment is therefore not just a matter of gut feeling for me. It is the result of preparation, careful observation, and the willingness to adapt one&#039;s negotiation strategy to a changing situation.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ecd595e9b7e0c0f98 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_ecd595e9b7e0c0f98\"><a aria-expanded=\"false\" aria-controls=\"ecd595e9b7e0c0f98\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-226-1\" data-target=\"#ecd595e9b7e0c0f98\" href=\"#ecd595e9b7e0c0f98\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">7. Ensure sustainable results<\/span><\/a><\/h4><\/div><div id=\"ecd595e9b7e0c0f98\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_ecd595e9b7e0c0f98\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Over the course of my career, I&#039;ve witnessed many negotiations that appeared successful on paper \u2013 yet ultimately failed. Not during the negotiation itself, but afterwards.<\/p>\n<blockquote><p><b>A truly good negotiation doesn&#039;t end with a signature.\u00a0<\/b><\/p><\/blockquote>\n<p>It only ends when the agreements reached work in everyday practice and are reliably implemented by both sides. For me, a sustainable negotiation outcome means far more than just favorable terms. Crucially, the agreements must form a sound basis for future cooperation.<\/p>\n<p>Therefore, after every important negotiation, I ask myself five questions:<\/p>\n<ul>\n<li aria-level=\"1\">Are the agreements clear and feasible for both sides?<\/li>\n<li aria-level=\"1\">Have we adequately considered the interests of both sides?<\/li>\n<li aria-level=\"1\">Are the next steps and responsibilities clearly defined?<\/li>\n<li aria-level=\"1\">Is the relationship resilient enough to withstand future challenges?<\/li>\n<li aria-level=\"1\">What can we learn from this negotiation for the next one?<\/li>\n<\/ul>\n<p>This last point is often underestimated. Every negotiation provides valuable insights \u2013 about the market, the negotiating partner, and one&#039;s own approach. Those who systematically use these experiences improve continuously.<\/p>\n<p>For me, a negotiation is therefore only truly successful if it not only achieves a good result, but also ensures its implementation and creates a solid basis for further cooperation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.3333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.3333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-mask-url: url(https:\/\/emarticon.de\/wp-content\/plugins\/fusion-builder\/\/assets\/images\/masks\/mask-17.svg);--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none has-mask\"><img decoding=\"async\" width=\"1695\" height=\"1570\" title=\"New cut\" src=\"https:\/\/emarticon.de\/wp-content\/uploads\/Neuer-Zuschnitt-1.png\" data-orig-src=\"https:\/\/emarticon.de\/wp-content\/uploads\/Neuer-Zuschnitt-1.png\" alt class=\"lazyload img-responsive wp-image-2333\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271695%27%20height%3D%271570%27%20viewBox%3D%270%200%201695%201570%27%3E%3Crect%20width%3D%271695%27%20height%3D%271570%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/emarticon.de\/wp-content\/uploads\/Neuer-Zuschnitt-1-200x185.png 200w, https:\/\/emarticon.de\/wp-content\/uploads\/Neuer-Zuschnitt-1-400x371.png 400w, https:\/\/emarticon.de\/wp-content\/uploads\/Neuer-Zuschnitt-1-600x556.png 600w, https:\/\/emarticon.de\/wp-content\/uploads\/Neuer-Zuschnitt-1-800x741.png 800w, https:\/\/emarticon.de\/wp-content\/uploads\/Neuer-Zuschnitt-1-1200x1112.png 1200w, https:\/\/emarticon.de\/wp-content\/uploads\/Neuer-Zuschnitt-1.png 1695w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:21px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-reading-box-container reading-box-container-2\" style=\"--awb-title-color:var(--awb-color8);--awb-margin-top:0px;--awb-margin-bottom:20px;\"><div class=\"reading-box\" style=\"background-color:var(--awb-color2);border-width:1px;border-color:rgba(226,226,226,0);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;padding-top:15px;\"><div class=\"reading-box-additional\">\n<p><b>In \u201e<a href=\"https:\/\/emarticon.de\/en\/impulse\/\">Impulses<\/a>\u201cI share further experiences, food for thought and new perspectives from my project practice.<\/b><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:42px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:25;line-height:var(--awb-typography2-line-height);\">Would you like to download our negotiation model?<\/h4><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/emarticon.de\/en\/anmeldung-fuer-download-verhandlungsmanagement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Free registration Download Emarticon negotiation model<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:6vh;--awb-padding-bottom:6vh;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:72px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.3;\">The Emarticon negotiation model in practice<\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>The Emarticon negotiation model forms the methodological framework of our work. We support companies in applying the seven principles to individual negotiation situations and strategic challenges.<\/p>\n<p>In this way, a proven model of thought becomes a practical approach that provides guidance, facilitates decisions and makes negotiations sustainably more successful.<\/p>\n<p>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-padding-top:2em;--awb-padding-right:3em;--awb-padding-bottom:2em;--awb-padding-left:3em;--awb-overflow:hidden;--awb-bg-color:var(--awb-color8);--awb-bg-color-hover:var(--awb-color8);--awb-bg-image:linear-gradient(305deg, rgba(0,0,0,0.67) 0%,rgba(0,27,114,0.41) 100%);;--awb-bg-position:right center;--awb-bg-size:cover;--awb-border-color:var(--awb-color5);--awb-border-top:3px;--awb-border-right:3px;--awb-border-bottom:3px;--awb-border-left:3px;--awb-border-style:solid;--awb-border-radius:1.25em 1.25em 1.25em 1.25em;--awb-width-large:66.6666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper lazyload fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-column-has-bg-image\" data-bg-url=\"https:\/\/emarticon.de\/wp-content\/uploads\/AdobeStock_313151460-scaled.jpeg\" data-bg=\"https:\/\/emarticon.de\/wp-content\/uploads\/AdobeStock_313151460-scaled.jpeg\" data-bg-gradient=\"linear-gradient(305deg, rgba(0,0,0,0.67) 0%,rgba(0,27,114,0.41) 100%)\"><div class=\"fusion-title title fusion-title-5 fusion-no-small-visibility fusion-no-medium-visibility fusion-sep-none fusion-title-center fusion-title-highlight fusion-animate-once fusion-highlight-underline fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-highlight-top-margin:-4px;--awb-highlight-width:5;--awb-margin-bottom:2em;\" data-highlight=\"underline\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography2-line-height);\"><span class=\"fusion-highlighted-text-prefix\">From strategy to <\/span> <span class=\"fusion-highlighted-text-wrapper\"><span class=\"fusion-highlighted-text\">successful implementation<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 500 150\" preserveaspectratio=\"none\"><path d=\"M8.1,146.2c0,0,240.6-55.6,479-13.8\"><\/path><\/svg><\/span> <span class=\"fusion-highlighted-text-postfix\"><\/span><\/h3><\/div><div class=\"fusion-title title fusion-title-6 fusion-no-small-visibility fusion-no-large-visibility fusion-sep-none fusion-title-center fusion-title-highlight fusion-animate-once fusion-highlight-underline fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-highlight-top-margin:25px;--awb-highlight-width:5;--awb-margin-bottom:2em;\" data-highlight=\"underline\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography2-line-height);\"><span class=\"fusion-highlighted-text-prefix\">Use the services of Emarticon<\/span> <span class=\"fusion-highlighted-text-wrapper\"><span class=\"fusion-highlighted-text\">for your company&#039;s success<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 500 150\" preserveaspectratio=\"none\"><path d=\"M8.1,146.2c0,0,240.6-55.6,479-13.8\"><\/path><\/svg><\/span> <span class=\"fusion-highlighted-text-postfix\"><\/span><\/h3><\/div><div class=\"fusion-title title fusion-title-7 fusion-no-medium-visibility fusion-no-large-visibility fusion-sep-none fusion-title-center fusion-title-highlight fusion-animate-once fusion-highlight-underline fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color1);--awb-highlight-top-margin:15px;--awb-highlight-width:5;--awb-margin-bottom:2em;\" data-highlight=\"underline\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:var(--awb-typography2-line-height);\"><span class=\"fusion-highlighted-text-prefix\">Use the services of Emarticon<\/span> <span class=\"fusion-highlighted-text-wrapper\"><span class=\"fusion-highlighted-text\">for your company&#039;s success<\/span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 500 150\" preserveaspectratio=\"none\"><path d=\"M8.1,146.2c0,0,240.6-55.6,479-13.8\"><\/path><\/svg><\/span> <span class=\"fusion-highlighted-text-postfix\"><\/span><\/h3><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:2em;width:100%;\"><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color1);\"><p><strong>Here&#039;s how we&#039;ll support you:<\/strong><\/p>\n<\/div><ul style=\"--awb-margin-bottom:2em;--awb-textcolor:var(--awb-color1);--awb-line-height:30.6px;--awb-icon-width:30.6px;--awb-icon-height:30.6px;--awb-icon-margin:12.6px;--awb-content-margin:43.2px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:15.84px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Develop and refine negotiation strategies<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Professionally prepare for critical purchasing negotiations<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Providing support as a sparring partner in challenging negotiation situations<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Actively participate in or completely take over negotiations<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Sustainably develop negotiation skills within the team<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Establish negotiation processes within the company for the long term.<\/div><\/li><\/ul><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color4);--button_gradient_bottom_color:var(--awb-color4);--button_gradient_top_color_hover:var(--awb-color5);--button_gradient_bottom_color_hover:var(--awb-color5);\" target=\"_self\" href=\"https:\/\/emarticon.de\/en\/kontakt\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Arrange a consultation now<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.3;\">Negotiation strategy: a successful example with Clemens Rinnebach<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p class=\"translation-block\">The major bank, pbb Deutsche Pfandbriefbank AG, was striving for a significant <a href=\"https:\/\/emarticon.de\/en\/strategischer-einkauf\/einkaufsstrategie\/digitalisierung-im-einkauf\" target=\"_self\">digitization in procurement<\/a>. Clemens Rinnebach and his network of experts took the lead of the negotiations with large IT service providers in the sub-areas of mainframes, servers, network administration and end customer data processing. A key feature of the negotiated contract was the measurement of performance based on the value generated for the company.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:25;line-height:var(--awb-typography2-line-height);\">Cost reduction in the project<\/h4><\/div><div class=\"fusion-counters-circle counters-circle\" style=\"--awb-margin-bottom:0px;\" data-animationoffset=\"top-into-view\"><div class=\"counter-circle-wrapper\" style=\"--awb-font-size:50px;--awb-size:220px;\" data-originalsize=\"220\"><div class=\"fusion-counter-circle counter-circle counter-circle-content\" data-percent=\"55\" data-percent-original=\"55\" data-countdown=\"1\" data-filledcolor=\"rgba(17,30,232,1)\" data-unfilledcolor=\"rgba(249,249,249,1)\" data-scale=\"\" data-size=\"220\" data-speed=\"2500\" data-strokesize=\"11\"><div class=\"fusion-counter-circle-content-inner\">EUR 10 million<\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><blockquote>\n<p><strong>Our outstanding achievement:<\/strong> a cost reduction of around 10 million euros.<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":232,"parent":118,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-226","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verhandlungsstrategien im Einkauf | Emarticon<\/title>\n<meta name=\"description\" content=\"Verhandlungsstrategien Einkauf \u00bb richtig vorbereiten \u00bb gute Argumente ausarbeiten \u00bb Ziele definieren \u00bb jetzt informieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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